A CYCLE STORE BY ANY OTHER NAME WOULD BE AS GLORIOUS!
Yep. We HAD to invoke the bard, to start that blog post. Had to 😀
You might recall, we announced sometime back that Pavan & Nikhil decided to fly solo with the store. One of the first things we had to deal with, when re-setting up, is get a new name for our venture. We went through the gamut – science, pop science, psychology, pop psychology, artâ€¦ name it! Here is that story –
We went back to the drawing board â€“ which had a lot of names. We trawled through many names, lots of which we had liked but had discarded 1.5 years back. Out of the 50 odd names shortlisted, these were up for argument (oh wait. We meant discussion :P) â€“
House of Cranks
Then, we thought of other names we might want to add to this old shortlist â€“ and came up with
The Cog Father
Two Wheeler Dealers
Culture of Speed
Next, with our experience from a year into the business, we came up with names that we thought made made more sense â€“
BeSpoke Bicycle Works
Two Guys Bike Shop
We also looked at the no-noâ€™s of naming a business. Apparently, making the right impression, meaningful and complex names were important. So we voted out
Sri Venkateshwara Cycles
PaNic (Pavan-Nikhil. Get it?) Cycle Mart
Stark Industries (Apparently, you can’t take other people’s names. Huh!)
PUNTER (Pavan Und Nikhilâ€™s True Engineering Room)
Arnold Shivajinagar Bicycles
While we liked BuyCycle and CycleLogical at first blush (Hey. Play on words. Weâ€™re big fans of those. Weâ€™ve a now cross-office group called PunGents where we send each other groanworthy jokes. Soâ€¦ yeah! We flipped for these 2 names right off the bat)
What these made up in fun and cute, they lacked in the grease-stained, growl-worthy department. Crankmeister seemed to leap out and grab us by the collective throats. It had crank, so cycle part reference was taken care of. It had a Germanic feel to it, which adds to the â€˜we likeâ€™ element. Add â€˜Bicycle Worksâ€™ and that gives us the sense of â€˜this is what we doâ€™: we build bikes, we service them, we introduce cyclists to a new bike they can fall for afresh, we induct new cyclists to the possibility of a lifetime of velo love.
And with that, allow us to introduce to you the full and euphonious name of our new dream:
CRANKMEISTER BICYCLE WORKS
Next change: The unveiling (and the making) of the logo. Stay tuned!